Matty Benedetto, the creator of “Unnecessary Inventions”, has built a global following by inventing playful, unexpected solutions to problems nobody actually has. His practice begins with a simple question: What if we took everyday frustrations less seriously and responded with imagination instead?
At deTour 2026, Matty presents “Department of Everyday Problems”—an interactive installation that transforms a familiar retail environment into a space of discovery. Visitors are invited to leave their worries at the counter or review a selected invention. Part retail nostalgia, part participatory interaction, the experience reframes problem-solving as a precious journey—where the solution may be unnecessary, but the act of imagining it might bring its own surprises.
Blending humour, design, and storytelling, Matty’s work reminds us that not every problem requires a perfect answer. Sometimes, the best response is to reimagine the problem itself. “Department of Everyday Problems” invites visitors to view their everyday concerns through a lighter lens—leaving with a smile, if not a solution.
Matty Benedetto is a renowned U.S.-based product designer, inventor, and internet creator. He is the founder of “Unnecessary Inventions”, a brand dedicated to creating humorous product concepts that solve problems nobody actually has.
Through short-form and long-form videos across social media, Matty has built a global following by documenting his delightfully “unnecessary” inventions—from functional objects with unexpected twists to everyday items reimagined with playful tactics. Operating at the intersection of design, comedy, and digital culture, his work transforms the mundane into the marvellous, inviting audiences to question the boundaries of utility, design, and necessity.
His practice blends product design with storytelling, using humour and imagination to challenge how we think about everyday objects.
11:00–15:00 (20/11)
11:00–20:00 (21–29/11)
11:00–15:00 (20/11)
11:00–20:00 (21–29/11)