Location
Qube, PMQ

BloomDentity

1
Layer 1
Practical, Aesthetic, and Material

The parametric vases visualise nuanced personality spectra, challenging reductive MBTI identity frameworks.

2
Layer 2
Structural, Social, and Cultural

Every vase tells a personal story; together, they represent a collective portrait of society’s psychological diversity.

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Layer 3
Emotional, Existential, and Aspirational

The work challenges fixed notions of self, critiques social labelling, and celebrates identity as fluid and situational.

“BloomDentity” is an innovative design project that transforms MBTI personality data into tangible, personalised works of art. The process begins when participants submit their MBTI results via their phones to a central server. Custom-built software then translates this data into a unique visual design language, which drives an automated system to generate and 3D-print individual vases.

Each vase measures 8–12 cm, weighs around 50g, and contains an embedded magnet. Using 8–12 printers operating continuously over six days, the system produces approximately 480 pairs of vases—one for the participant to take home, and one for the installation itself. The installation features a spherical structure with a diameter of around 2.5m, formed by suspending the vases with fishing wire pre-measured and simulated by computer. Each wire connects a vase to a metal ceiling grid, allowing the structure to grow organically as more participants contribute.

Visitors receive their personalised vase with an explanatory card and can visit the flower bar to select blooms that reflect their personality and story. The final creation symbolises both individual traits and collective connection, uniting diverse identities into a shared narrative.

Envisioned as a scalable, global network, “BloomDentity” reimagines design as a connective medium—blending personal expression, technology, and shared artistry on a grand scale.

host_creative_studio_title
Embracefloral x Arfalization

Embracefloral x Arfalization is a creative partnership led by architect Arthur Cheung and florist Yvonne Wong.

Arthur Cheung, founder of Arfalization and Embraceforal, is a holder of an MSc from the University of Hong Kong and a BA from the University of Greenwich. He brings extensive experience as a senior design manager in London and Hong Kong. His practice blends computational design with traditional sculptural techniques, driving innovation through art direction, meticulous quality control, cutting-edge design and a seamless integration of technology and craftsmanship.

Yvonne, a professional florist and founder of Embracefloral, holds a degree from the Chinese University of Hong Kong. Trained in French-style floral design in Piverdie, France, and Korean structural techniques, she specialises in event decoration and sustainable floral art. Her work bridges classical and contemporary aesthetics, combining traditional craftsmanship with modern materials.

Together, Arthur and Yvonne unite computational precision with artisanal sensitivity, forging a distinctive synergy that merges tradition and innovation across art and design.

Arthur Cheung

Location
Qube, PMQ